The Story Of An Hour By Kate Chopin - 1421 Words

Essay One â€Å"The Story of an Hour† is arguably known as Kate Chopin’s best short story. Those who have read the story, can agree that Louise Mallard, receives tragic information of her husband, Brently Mallard’s death. Mrs. Mallard then accelerates through a sequence of emotional reactions of â€Å"new spring life† and â€Å"elixir of life† (476-477), but she receives another shock that her husband is actually alive. This shock is so devastating that it is fatal. Chopin’s depiction of open windows and spring setting, can be described as a new type of freedom that Louise Mallard has never explored before. Describing â€Å"new spring life† can acknowledge the existence of freedom. Mrs. Mallard’s freedom is finally embraced and achieved, as her husband death is sanctioned. Once Brently is pronounced dead, Chopin then refers to Mrs. Mallard by her first name, Louise. However, does her new embrace of freedom make Mrs. Mallard a s elfish woman or is she benevolent? Mrs. Mallard is first seen as a woman who is gentle and fragile. She accepts the tragic events of her husbands death. â€Å"She did not hear the story as many women have heard the dame, with a paralyzed inability to accept its significance. She wept at once, with a sudden wild abandonment, in her sisters arms,† (467). Even though the notification of her husband’s death is told by Richard and Josephine, Mrs. Mallard crumbles into her sisters arms. Chopin is implying that this is the first moment when Mrs. Mallard changes her attention to aShow MoreRelatedThe Story Of An Hour By Kate Chopin1241 Words   |  5 Pagesâ€Å"The Story of an Hour† by Kate Chopin is a wonderful short story bursting with many peculiar twists and turns. Written in 1894, the author tells a tale of a woman who learns of her husband’s death, but comes to find pleasure in it. Many of the elements Kate Chopin writes about in this story symbolize somet hing more than just the surface meaning. Through this short story, told in less than one thousand one hundred words, Kate Chopin illustrates a deeper meaning of Mrs. Mallard’s marriage with herRead MoreThe Story Of An Hour By Kate Chopin855 Words   |  4 PagesThe Story of an Hour In the â€Å"Story of an Hour† by Kate Chopin, is about pleasure of freedom and the oppression of marriage. Just like in Kate Chopin’s story, inside most marriages, even the ones that seem to be the happiest, one can be oppressed. Even though, one might seem to be happy deep inside they miss the pleasure of freedom and living life to the fullest. Just like, in this story Mrs. Mallard feels trapped and when she hears about her husband’s death she first feels distraught, but ultimatelyRead MoreThe Story Of An Hour By Kate Chopin1457 Words   |  6 PagesEmotions and Death Everyone who reads a story will interpret things slightly different than the person who reads it before or after him or her. This idea plays out with most every story, book, song, and movie. These interpretations create conflict and allow people to discuss different ideas and opinions. Without this conflict of thought there is no one devoting time to debate the true meaning of a text. Kate Chopin’s â€Å"The Story of an Hour† tells about a woman who is informed of her husbands deathRead MoreThe Story Of An Hour By Kate Chopin987 Words   |  4 PagesIn Kate Chopin’s short story, â€Å"The Story of an Hour† reader’s see a potentially long story put into a few pages filled with rising action, climax and even death. In the beginning of the story, character Louise Mallard, who has a heart condition, is told of the death of her husband by her sister and one of her husband’s friends. Afterwards Mrs. Mallard is filled with emptiness and then joy of freedom. This joy of freedom is actually what consequently leads to her death in the end when she discoversRead MoreThe Story Of An Hour By Kate Chopin1061 Words   |  5 PagesThroughout the short story, â€Å"The Story of an Hour†, readers are introduced to characters whose lives change drastically in the course of this writing. Through Kate Chopin’s story we can identify many different themes and examples of symbolism in her writing. Chopin’s choice of themes in this writing are no surprise due to the time frame of which this story was written. Chopin often wrote stories with of women’s rights, and is noted as one of America’s first open feminists. As this story of an ill, helplessRead MoreThe Story Of An Hour By Kate Chopin972 Words   |  4 Pagesâ€Å"The Story of an Hour† by Kate Chopin expresses Ms. Mallard’s feelings towards her husband’s death in an appalling train accident. Due to her bad heart, her sister Josep hine had to be the bearer of bad news and approach his death gently to her. According to the quote, â€Å" But now there was a dull stare in her eyes, whose gaze was fixed away off yonder on one of those patches of blue sky. It was not a glance of reflection, but rather indicated a suspension of intelligent thought†, it lets us know thatRead MoreThe Story Of An Hour By Kate Chopin998 Words   |  4 Pagesâ€Å"The story of an hour† by Kate Chopin was a story that was ironical yet profoundly deep. As a student I have been asked to read â€Å"a story of an hour† many times, and every time I’m surprised by how I enjoy it. People can read thousands of stories in their life times and only a handful will every stand out to them, stories that can draw out an emotion or spark a thought are the ones that will standout more. For me and â€Å"a story of an hour† the thought of freedom is what draws me the most as a teenageRead MoreThe Story Of An Hour By Kat e Chopin1542 Words   |  7 PagesIn the short story, â€Å"Story of an Hour†, Kate Chopin writes about a woman with heart trouble, Mrs. Mallard, who, in finding out about the death of her husband, Mr. Mallard, experiences some initial feelings of sadness which quickly transition into the exhilarating discovery of the idea of a newfound freedom lying in front of her. When it is later revealed that her husband is not actually dead, she realizes she will not get to taste that freedom. The devastation kills her. What Mrs. Mallard goes throughRead MoreThe Story of an Hour by Kate Chopin596 Words   |  2 PagesIn â€Å"The Story of an Hour,† Kate Chopin focuses on the idea of freedom throughout the story. Mrs. Mallard is a lonely wife who suffers from heart trouble. She is told by her sister Josephine and her husband’s friend Richards that her husband has passed away in a train accident. She locks herself in a room expecting to be devastated, but instead feels freedom. Later, she exits her room and her husband walks through the door, causing her to die of a heart attack. Chopin uses this story to demonstrateRead MoreThe Story Of An Hour By Kate Chopin886 Words   |  4 Pages In Kate Chopin â€Å"The Story of an Hour†, the reader is presented with the theme of prohibited independence. In Kate Chopin â€Å"The Storm†, the scenery in this story builds the perfect atmosphere for an adulterous affair. The importance of these stories is to understand the era they occurred. Kate Chopin wrote stories with exceptional openness about sexual desires. In â€Å"The Storm†, a short story written by Kate Chopin in a time when women were expected to act a certain way and sexual cravings was considered

Essay on Childhood Memories of a Family Camping Trip

The smell of campfire smoke lingers in my nostrils. The breeze moves through the trees, creating a melody for all to hear. The bubbling sound of a brook can be heard far in the distance. Peace and tranquility settle upon my soul, and I feel that everything is right. Nature wraps its arms around me and I feel safe and comforted. I soon hear the sounds of childrens laughter and the whooshing of bicycles going by. I finally open my eyes and pull myself out of my sleeping bag. Goosebumps cover my flesh immediately, and I hurry to change into my jeans and sweatshirt. Once I am dressed in my camping attire, I decide to venture out to the cool, crisp mountain air. I take a deep breath and inhale the all-encompassing freshness of morning at†¦show more content†¦The sweet smells of hot chocolate and coffee fill the air. Everyone sits around the table and becomes immersed in their own conversations. As I sit at the table, I stare off to the west at the picturesque mountains surrounding me; the mountains that look like God hand-painted just for me. The blue of the mountains blend in perfectly with the green of the trees, and the sun gleaming across them creates a heavenly glow. This is truly a place covered in Gods fingerprints. I look back at the people surrounding me. I hear my grandpas laughter after my Uncle Rocky tells another of his crazy jokes. I see my grandmas content, peaceful smile. I look into my moms eyes and see enlightenment. I feel so lucky to be surrounded by the people I love most in a place that words cannot even come close to describing. This is my Venice, my Paris, the place I see in my dreams. The day passes in leisure and contentedness. The biggest concerns are the pesky flies and the occasional bike wreck. With a little lethal smell of bug spray, Neosporin and Band-Aids, even these concerns vanish. Most of the day is spent in laughter and tales of adventures and misadventures. The sun rests its head on the mountains and then falls asleep. We all gather around the campfire again. The orange-red sparks leap off the wood and make a crackling sound. Smoke begins to traverse among us andShow MoreRelatedJulio Rivera s Life And Life922 Words   |  4 Pagesbe more relaxed and have more time and energy to be with the family. Francisca was described as the usual mother figure. A woman who was home every day and more strict, especially with things like schoolwork. Julio describes a close family that was open and communicative. A family that he trusted and had fun with that honored family, honesty, love and responsibility which he continues to hold fast today. He remembers camping, family trips, and celebrating birthdays. Growing up there was always someoneRead MoreChildhood Memories Of My Childhood1046 Words   |  5 PagesSome of my fondest childhood memories are of camping trips my parents would take me on starting at a very young age. These memories consist of walking a dark forest trail in the middle of the night, black bags hanging from the hands of all the young children with hopes of catching the mysterious snipe that had been roaming the woods, gathering around warm fires on cool nights with people you barely know and hearing out their past adventures, hoping to one day to take their place with adventurousRead MoreGetting Away And Going Camping With The Family1966 Words   |  8 PagesGetting away and going camping with the family can be a very rewarding time, not to mention a ton of fun. But if you have a toddler that you must take with you, it will present a set of unique problems. You will need to keep your toddler occupied, safe, and entertained. Here s how. 1. Don t try and travel too far at one time with a toddler in the car. Three hours of traveling is about the limit for a toddler. You will then need to stop and get out of the car. Give the toddler some time to moveRead MoreDialogue At the Travel Agency1436 Words   |  6 Pagesvarious destinations for newly married from traditional seaside resorts and sightseeing tours to camping and staying in countryside. O – Oh, it’s grand. Tell us please about them all. S – No, camping is not counted. I can’t stand all those mosquitos and midges, the ground with a bump under your hip and a hollow under your head, tents which flap all night in the wind and so on, and so on. O – Hmm...I like camping, but really it sounds not very romantically for the honeymoon. L – Actually you’re mistakenRead MoreMental Health And Physical And Sexual Abuse971 Words   |  4 PagesMedical: Joshua Beavers had a physical completed by Amudha Palani, M.D., TPMG Hidenwood Family Medicine, located in Newport News, Virginia on 06/30/2015. It is Dr. Palani’s opinion that Mr. Beavers is physically and emotionally able to foster/adopt and assume the additional responsibilities of caring for foster children on a full time basis. Joseph Beavers completed a T.B. Risk Assessment on 07/30/2015; the test results were â€Å"free from tuberculosis†. The test was completed at Patient First, locatedRead MoreEssay On Wilderness1329 Words   |  6 Pagesthe pressures of our fast-paced society. This no man’s land provides us with places where we can seek relief from the noise, haste and crowds that too often confine us. It is a place for us to enjoy with friends and families — strengthening our relationships and building lasting memories.† This is the true definition of wilderness in my mind. It is nothing that we must consider wild, but instead is a place that we rejuvenate and find ourselves. There should be no fear of something that is differentRead MoreIs Softball Ruled Over My Life?1589 Words   |  7 Pagescentering my power to hit the ball with all the force I could muster. Unfortunately and fortunately, my father coached every team I played on from T-ball to fast-pitch. At every game, he observed my mechanics and hand-eye coordination, and this pulled memories of watching my brother hit numerous home r uns and make game-winning outs from his mind. On nearly all of the car rides home, he would tell me â€Å"You remind me so much of Dusty. I see him the way you throw, in the way you hit the ball, and the wayRead MoreCase Analysis : Criminal Offender Profiling 1207 Words   |  5 PagesMeirhofer in Manhattan, Montana. Personal interviews with several of Meirhofer’s surviving relatives provided a look into the childhood of this troubled man. Meirhofer’s aunt, Layne Meirhofer-Greeney said, â€Å"David had a relatively normal childhood upbringing. He was raised just as any of us kids. He wasn’t abused or neglected, and had traditional Catholic values. We had frequent family gatherings, and always included David. As kids, we were very close† (L.Meirhofer-Greeney, personal communication, OctoberRead MoreOnce More Of The Lake2211 Words   |  9 Pagesâ€Å"Once More to the Lake† is a short essay written by E.B. White for his column in the New Yorker, One Man’s Meat. â€Å"Once More to the Lake† is a story about a father who is taking his son to his childhood vacation spot. On the trip, the father finds himself inside the memories of his past. Throughout the trip, the father finds differences in the lake from when he was a child. While much of E.B. Whit e s essay is set in the present, the author explores his own mortality as he looks both to the past andRead MoreMy Life - Original Writing1159 Words   |  5 Pages past all of the tracks and all of my classmates and peers, to the posterior of them all, where my assigned seat was next to Noah and Travis. I was ecstatic; not because of the graduation, but school finally coming to an end. Me and my family were going on a trip to Myrtle Beach for the week after school would end. I couldn’t wait for the clear diamond blue skies, the avocado green palm trees on the ocean, warm tan colored sand, fresh salty blue seas, the gorgeous views from our hotel. I took

A Case Study Of Commonwealth Bank Australia

Question: A case study of Commonwealth Bank Australia. Answer: Introduction: Every organization needs to be keenly focused towards the importance of promotional and marketing strategies. These strategies help an organization to utilize the existing skills of the employees of the organization to develop a creative approach towards the sales and servicing to the customers. In fact, promotion and marketing are the brainstorm plan that an organization includes in its strategies. Here lies the importance of designing and developing a marketing and promotional plan that will lead to the success of the organization. Identifying the best opportunity available for the organization and focusing in the right direction is what a successful strategy meant for (Thorat, Kishor Meghe, 2013). Promotional activities require understanding the target consumers to connect with them. Having a well planned and thought-out marketing plan provides a feasible solution to connect with the clients. The final stage of marketing is developing a suitable marketing mix. The paper is based on evaluation of the best marketing mix for the service providing organization, Commonwealth Bank. Theoretical approach towards the importance of marketing and the various ways by which marketing can be improved will be made. A detail analysis of the marketing variables popularly known as the 8Ps of marketing will be done (Skarmeas, Leonidou Saridakis, 2014). Importance of carrying out corporate social responsibilities and the role played by the social media in the contemporary marketing scenario will also be highlighted. Various strategic issues faced by the bank will be analyzed and based on that certain recommendations will be proposed for improving the marketing strategy of the service sector organization (Prez Del Bosque, 2012). Importance of branding and positioning: Positioning a product or service in the market where the product is operating is the most crucial approach that should be undertaken by an organization. As opined by Vijat, (2015), creating a brand help an organization to stand out from the crowd or the existing competitors. An effective brand positioning should answer the query of the consumer that how and why the particular organization is better than the rest. It has been stated by Ribeiro, (2015), that if the product or service of an organization is different from the rest, it must be known to the consumers. As argued by Mengting and Zhang, (2015), if the promised service is not provided by the company then it will definitely upset the expectation of the consumers. However, contemporary situation has made it really tough to ensure the position of a brand due to intense competitions and availability of various substitutions. CBA has to focus greatly on the creation of a brand image in the market because it is only by this means that the organization can be differentiated from other banks of Australia. Identification of marketing mix: Marketing mix is the most crucial thing that an organization has to take in account at the time marketing a product. Evolved from the 4Ps of marketing, it has been evolved to 7 or 8n Ps of marketing. It is expected that the organizations while planning their marketing strategies should focus on these mentioned variables of marketing mix (Brejning, 2012). It is to be mentioned here that the marketing mix is prepared depending on customer characteristics, product attributes, types of organization, competition, marketing environmental forces, characteristics of intermediaries and other such factors (Deffner, Metaxas Arvanitidis, 2013). The 8Ps of marketing can be described here in connection with the selected organization, Commonwealth bank Australia. 8Ps of marketing: Product: It is the exact product or the service that is offered by the organization or company. In case of CBA, the products have been mentioned earlier. These are insurance, bank accounts and other services that falls under the service of the banks. Prices: Price is the factor that decides the purchase decision of the consumer. As pointed out by Ali, Ilyas and Rehman, (2016), that todays consumers are much focused in their choice and are smart buyers. With the availability of information handy, it has become much convenient for the consumers to select from a wide range of product, comparing it with the others. Thus, the most eligible and recognized product in terms of price is usually selected by the consumer at the time of purchasing. In case of CBA, since it is a bank no such factor related to pricing is of utter importance. However, in charging the bank rates for the loans can be made to a negotiated level. Promotion: In the age of globalization and utter competition, it is the promotional activities that are helping an organization to differentiate it from the others. Thus, it is expected that every organization must take great initiative towards the promotional activities of the product or service. Promotional activities are both traditional and new (Korir, 2013). Traditional activities are those that belong to the activities of advertisements in television, hoarding or other such media. The advancement of the new media and the social networks has changed the scenario of marketing. More and more companies are focusing on this medium due to its cheap accessibility and far reaching effect. Thus, the importance of these media cannot be neglected (Skarmeas Leonidou, 2013). In case CBA, the organization is deficit towards using the new and the digital media. It is expected that the management of the organization must focus on this new media for the sake of fighting with the competitors. Place of distribution: The area or region of operation of a particular firm or organization is called the place of distribution. At the time of planning the marketing strategy, it is expected to get complete knowledge of the places of distribution where the consumers of the organizations are present. The decisions and activities help to make the products or services available at a particular market for the target customers (Dutta, 2012). When this is achieved, it helps in targeting the consumers well and the success rate of the advertising campaign increases. For CBA, the organization operates in major parts of Australia particularly in Sydney. Thus, the place of distribution for the organization is the metropolitan cities of Australia. Partnership: Partnership calls for any kind of merging or collaboration of a company with other company or companies. This step is usually taken by an organization to increase their market domination or market share in the region of operation. As suggested by Larsen, Wagner and Hartmann, (2015), a merger or acquisition is indeed helpful for those organizations who find it difficult to operate in a highly competitive market. For the sake of payment clearing, the bank has partnership with AUD and NZD. The partnership also helps in other functions such as providing credit facilities, corporate, retail and migrant referrals as well. People: By the means of people in the marketing mix, the consumers of the organizations. These are the target people of the organization (Berg Bjrner, 2014). All the marketing activities must be focused on these people. Thus, it is important to identify these people. For a bank, the people are the existing persons who have their accounts in the bank. Again, it can be said that the focused group of people who are the main target of the bank for engaging them as the account holder or for any other purpose are the people of the bank. The main group of people is those belonging to the service sector of the country. Processes: It is the way of carrying out the promotional activities. This is called process because the approach made to attract people is a continuous process that is done by the means of promotion and advertisements (Martnez del Bosque, 2013). All the advertising activities or the promotional techniques used by the company fall under the process. Physical evidence: It is important because in case of a service sector, the consumers stay directly in contact with the service provider. If the ambiance of the place is not suitable for the consumers, then a negative image is created among the consumers. In case of a bank, the expectation of the consumers increases much higher than any other sectors of service (Dinnie, 2015). Thus, it can be said that the ambiance of the bank must be very pleasing. There should be adequate number of security guards and other protective measures to be highlighted in the procedure of the operation of the bank. Role played by social media: The new media environment has changed the marketing scenario dramatically. Traditional media are losing grip. People are more reliable towards digital media. This has made the marketers to re-evaluate their marketing strategies. The social networking sites like Facebook, Twitter are gaining importance day by day. There are about 7 million active Facebook users and the numbers are increasing (Williams et al., 2013). Thus, any kind of promotiona1 activities carried on this media will be much successful if focus towards the target group is kept cautiously. It is expected that the bank should focus on this new and digital media rather than restricting its promotional activities in the traditional means (Chou, 2014). The organization must create page in Facebook and update each happening and operation in the social network sites. Impact of Corporate Social Responsibility on marketing: Public relations increases credibility, resulting in word of mouth, low cost or no cost, combat effectively with negative perception. For service sector, word of mouth is the most important tool of promotion. This can be achieved if the organization focuses on carrying out corporate social responsibilities in the market of their operation (Navickas et al., 2014). There are various ways of conducting the CSR activities such as bringing out Annual reports of the company with correct and useful information, by event sponsorship in major programs where it is expected that the reached and the success of promotion will be achieved. Other means of promotion are by giving elaborative business articles by the means of Press releases, conference, and feature articles (Kim Moon, 2016). The above mentioned activities are highly useful for the organization. it is also recommended that if the CBA adopt these methods then the bank can be more recognized among the people in the region of Australia. External environment analysis of Commonwealth Bank: Services provided by the bank include financial services in almost every sector of market such as retail or institutional sector, superannuation, investment and broking services and even insurance. The service organization is Australias multinational bank. The external analysis where the bank operates can be analyzed by the means of PESTLE analysis: Political Australia is a federal government. It one of the commonwealth nations of the world. Economic Australia is one of the largest mixed economies. GDP of the country id $AUD 1.62 trillion. Australian economy is mainly dominated by the service sector representing 68% of total GDP. Social 78% of the population belongs to the mid-aged group. Both men and women are service oriented working individuals (Delcourt et al., 2013). Technological Technological advancement is easily visible in the kind of work they do. Inventions and discoveries are achieved at a regular basis. People are much addicted towards technology. Environmental The country is environmentally very rich with the availability of a number of resources. Marketing strategies of Commonwealth Bank: Marketing approaches made by the organization is very traditional and are not at all focused towards using the new media or the digital media for the sake of publishing their services. Recent approaches have been made towards sending personal messages by the means of mails or personal messages. However, these strategies cannot be long lived because the market situation is changing and more and more competitors are entering in the market. The organization is more focused towards words of mouth publicity due to their services provided to the account holders and other clients. The management team of the organization is highly active in terms planning their strategic roles looking into the various instances of marketing and other criteria. However, these strategies are to be modified depending upon the contemporary situation. Contemporary issues faced by Commonwealth Bank: The bank is facing problems in funding and creation of more number of customers for the bank. The only way to improve the situation of a bank is to attract more numbers of customers who can bring financial help to the organization. The marketing world is changing. In order to keep pace with the competitors of the market, it is expected to keep up with various innovative and creative marketing approaches. In case of issues and problems faced by the organization, most of it is related to the promotional criteria of the organization. This promotional approach is becoming a vital issue to fight against the competitors. It has been pointed out by the managing head of the bank that if certain steps are not taken then it will not be far away that the bank would become a toast. It has been opined by Gounaris and Boukis, (2013) that it is only by the means of innovative and creative approaches that more customers can be drawn towards the organization. Recommendations: Commonwealth Bank operates both as a service and product provider and has been operating in the market of Australia with much prosperity. However, due to intense market pressure, the bank has to focus on building a better marketing strategy to grab more consumers. Certain recommendations can be made in this respect: Identifying the products and services: The organization deals with all kinds of banking services and also sells insurances. Thus, it is recommended to focus on better schemes and offers that would differentiate the products offered by the organization. Managing existing products: For services, customers are likely to prefer to deal with the producers directly. So focusing in managing the products is indeed required. In case modification of the existing products is also required in terms of ascetic, quality and quantity. Promote by the means of non-verbal communication: In case of a service sector mainly a bank, word of mouth becomes very useful tool for the organization. This is only possible when the consumers using the service are fully satisfied. However, the importance of non-verbal communication cannot be denied. Thus, it is expected that the organization must focus on other means of advertisements such as hoarding and on the place promotion by posters or kiosks. Loyalty programs: Interaction between the management and the employees helps to build the relationship between them more rigid. It must not be forgotten that staffs are internal customers and building a good relationship with them is equally important as done with the external customers. Satisfied and committed employees lead to long term success of the organization. Technological approach: The organization has to focus on the technological approaches. There are no doubts that most of the working of the bank is based on technology. ATM designs are made in a way that it becomes more acceptable to the consumers. Privacy: The business done with the bank has to be kept private. Although there is no deficit from the side of the organization towards keeping things private, but layout to protect the pin has to be focused. Again, telephone calls to be kept private. All these activities will automatically increase the confidence of the consumers towards the organization. After marketing programs: Even after marketing the programs, it is expected that the organizations must focus on certain other things as well to retain more customers. Offering better and distinct offers from the competitors existing in the market is indeed important. Innovative marketing ideas: The success behind buzz marketing and viral marketing cannot be denied. For the success of rapid promotional activities, it is recommended that the organization must focus on these kinds of marketing as well. Conclusion: An effective marketing strategy can serve as a progress map for an organization and help in developing the entire business. It is expected that every organization must identify the coherent aspect of marketing their products and use their resources very carefully. Valuing the shareholders, managing the reputational risk and utilizing the impact of new media marketing are the important things to be addressed at the time of carrying out the promotional and marketing plan of a particular organization. The strategies and the issues faced by the bank have been recognized. By the means of proper promotional activities, the firm can achieve much success in the market and can compete with the competitors of the market. Focus must be made towards customer satisfaction and marketing activities using the new and digital media. These activities are bound to produce fruitful outcomes for the organization. Reference list: Ali, M., Ilyas, M., Rehman, C. A. (2016). Impact of consumer centric marketing mix elements on consumer buying behavior; an empirical investigation in context of FMCG industry.Kuwait Chapter of the Arabian Journal of Business and Management Review,5(5), 30. Berg, P. O., Bj_rner, E. (Eds.). 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